Privacy Policy

Last updated: October 10, 2026

This Privacy Policy explains how L.C Innovations Group LLC, operating as thefastlanefishing (“we,” “us,” or “our”), collects, uses, and discloses personal information when you visit www.thefastlanefishing.com, place an order, or contact us.

Our store serves customers in the United States and is hosted on Shopify.

Information we collect

Depending on how you interact with our store, we collect:

• Contact information: your name, email address, telephone number, and billing and shipping addresses.

• Order information: products purchased, order history, payment status, and return, exchange, or refund requests.

• Payment information: information necessary to process your purchase. Payment card details are handled by payment providers; we receive transaction details and payment confirmations.

• Account information: information you provide when creating or using a customer account.

• Customer service information: messages, attachments, and other information you provide when contacting us.

• Device and browsing information: IP address, browser and device details, pages viewed, interactions with our store, and cookie identifiers.

We collect information directly from you, automatically through our website, and from service providers involved in processing payments, hosting our store, and delivering orders.

How we use your information

We use personal information to:

• Process payments and fulfill orders.

• Arrange delivery and provide order updates.

• Handle returns, exchanges, refunds, and customer service inquiries.

• Maintain customer accounts and shopping preferences.

• Operate, secure, and improve our store.

• Detect and prevent fraud or unauthorized activity.

• Send marketing communications where permitted by law and in accordance with your preferences.

• Meet legal, accounting, and tax obligations and resolve disputes.

Cookies and tracking technologies

Our store uses cookies and similar technologies to support functions such as shopping carts, checkout, security, and remembering your preferences.

Depending on the services enabled, cookies and similar technologies may also be used to measure website activity and support advertising.

Additional analytics and advertising tools used by this store:

Google Ads

We use Google Ads to advertise our products. Depending on the tracking features enabled, Google may use cookies and similar technologies to measure advertising performance, including visits and purchases following an ad interaction. Information processed may include your IP address, browser and device information, pages visited, and interactions with our website and advertisements.

For more information, please read Google’s Privacy Policy and How Google uses information from sites or apps that use its services. You can manage personalized advertising preferences through Google My Ad Center.

You can manage cookies through your browser settings and, where available, our website’s cookie preferences. Blocking certain cookies may affect store functionality.

How we disclose information

We disclose personal information as necessary to:

• Shopify, which hosts our store and supports its operation.

• Payment providers, to process payments and refunds.

• Fulfillment providers and delivery carriers, to prepare and deliver orders.

• Service providers, to support customer service, store operations, and any analytics or marketing services identified above.

• Authorities or other parties, when required by law or necessary to protect rights, investigate fraud, or respond to valid legal requests.

Information may also be disclosed in connection with a business sale, merger, or restructuring, subject to applicable law.

Shopify’s role

Shopify processes personal information to provide and support our storefront. Depending on the Shopify services and features used, Shopify may also process information for purposes described in its own privacy policy.

For details, see the Shopify Consumer Privacy Policy. You can manage applicable privacy choices relating to Shopify through the Shopify Privacy Portal.

Marketing preferences

You can unsubscribe from promotional emails using the unsubscribe link in those emails or by contacting support@thefastlanefishing.com.

Unsubscribing from marketing does not stop necessary communications about orders, payments, deliveries, returns, or customer service requests.

Your privacy rights

Depending on your state of residence and whether applicable privacy laws cover our business, you may have rights to:

• Access personal information and obtain a copy.

• Correct inaccurate information.

• Request deletion, subject to applicable exceptions.

• Opt out of the sale or sharing of personal information or its use for targeted advertising, where applicable.

• Appeal a privacy request decision, where applicable.

To submit a request or appeal, email support@thefastlanefishing.com. We may need to verify your identity before fulfilling a request. Authorized agents may submit requests where permitted by law.

We will respond within applicable legal deadlines and will not discriminate against you for exercising your privacy rights.

Where required by applicable law, we honor recognized opt-out preference signals, including Global Privacy Control.

Information retention and security

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this policy, including processing orders, maintaining records, meeting legal obligations, and resolving disputes.

We use reasonable safeguards to protect personal information. No method of transmission or storage is completely secure.

International processing

Although we sell within the United States, Shopify and other service providers may process or store information in other countries. Where required, appropriate safeguards apply to these transfers.

Children’s privacy

Our store is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information from children under 13.

If you believe a child has provided personal information to us, contact support@thefastlanefishing.com so we can investigate and take appropriate action.

Third-party websites

Links to third-party websites are governed by those websites’ privacy practices. Please review their policies before providing personal information.

Changes to this policy

We may update this policy to reflect changes in our practices, services, or legal obligations. We will publish the updated version on this page, revise the date above, and provide additional notice where required by law.

Contact and business information

Store: thefastlanefishing
Legal business name: L.C Innovations Group LLC
Company registration number: 2023-001369429
Business address: 30 N Gould St, Sheridan, WY 82801, United States
Email: support@thefastlanefishing.com
Phone: +1 256-860-1364

Customer service hours — Eastern Time (ET):

• Monday to Friday: 9:00 AM–5:00 PM.

• Saturday and Sunday: 11:00 AM–4:00 PM.

We aim to respond to inquiries within 24 hours. Formal privacy requests are handled within applicable legal deadlines.

You can also reach us through our Contact page.